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Vendor/client relationship in real life, sad but true
It’s something we’ve all have to deal with at one point or another – a not-so-balanced vendor/client relationship. If you’ve ever struggled on either side of the equation, you’ll appreciate the sad but...
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Twitter to swim with the big fishes in business marketing
Most of the Twitter users who use it to promote their small business expect their company’s use of the popular microblogging tool to increase during the next six months, according to a recent survey by...
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HR technology trending in a Web 2.0 direction
More companies are incorporating Web 2.0 technologies such as social networking tools, blogs and webcasts for internal communications and as part of their overall technology mix, according to Watson...
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Using Facebook for business free ebook
How to use Facebook for business Ellie Mirman of Hubspot created a fantastic new (and free!) ebook on the ins and outs of using Facebook for business. “The ebook includes everything you need to know to...
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Boost conversions with simple registration changes
The thought of testing big new campaign strategies may be as scary to businesses as an eight year old watching “Friday the 13th” – both can give you nightmares. Instead of sticking their neck out with...
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Business success in four minutes flat
Why do so many people reach succes and then fail? Analyst Richard St. John took the lessons he learned in business, both successes and failures, and put them in this advice-filled, honest four-minute...
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Email spending up, but watch for signs of overload
U.S. marketers are predicted to spend $2 billion on email marketing by 2014, amounting to an almost 11% compound annual growth rate, according to the latest forecast by Forrester Research. Falling CPMs...
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B2B search leads: Quality over quantity
When it comes to most things in life, opting for quality over quantity is typically the best way to go. The same goes for your business to business marketing efforts. Judging a marketing program by the...
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What does viral marketing look like?
When mixing marketing and social media you never really know what you’re going to get. The response look like just another drop in the ocean or as overwhelming as a tsunami. I came across the video...
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Stephen Covey – Leading at the Speed of Trust A powerful video on the effect of loss of trust and the ways this could be costing your company money.
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